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Presidential Innovation Fellows - Outreach and Marketing Lead

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Please see our other open positions.

Presidential Innovation Fellows is hiring for GS-15 - Marketing and Outreach Lead. This page contains information related to the role as well as a link to submit your application. Check out Join TTS Hiring Process to learn more about the application process.

Location: Washington, DC

Salary Range: The salary range for this position is: GS-15 Step 1 - $137,849 to GS-15 Step 10 $166,500

You can find more information about this in the compensation and benefits section on our site.

Please note the maximum salary available for the GS pay system is $166,500

Who May Apply: All United States citizens and nationals (residents of American Samoa and Swains Islands) and applicants must not be GSA employees or contractors

Role Summary:

Marketing and Outreach Lead - GS-15

The Presidential Innovation Fellows (PIF) pairs top technologists, entrepreneurs, designers and innovators from the private sector to team up with forward-thinking agency partners to tackle challenging problems for the American people.

This new class of fellows will be digging in on a range of important work including helping the U.S. Food and Drug Administration modernize and enhance its technological and data capabilities; helping the U.S. Department of Veterans Affairs become more data-driven and better leverage AI; working with the Millennium Challenge Corporation to leverage the digital data revolution to enable partner countries to drive their own development priorities; and helping the Centers for Medicare & Medicaid Services modernize their technology so that they can share data across the healthcare ecosystem to support data-driven decision-making and innovative research. Check out our recent list of PIF Fellows here.

Does this type of work sound like something you could passionately endorse? Do you love to inspire people to action? Are you amazing at telling a story that really pulls people in and truly engages them? You could be the right person to join the PIF program team and serve as our next Outreach and Marketing Lead.

This position requires a confident leader who is assertive and able to bring big ideas to the table. A creative, conceptual thinker with big, outside-of-the-box ideas who is also a tireless executor, able to roll up their sleeves and translate those big ideas into action and business results.

Key Objectives

Objective #1: You will work directly with the PIF Executive Director and TTS Outreach Director to shape a singular and consistent PIF voice through strategy, branding, messaging and storytelling.

  • Serve as a marketing lead to define and implement a marketing strategy for PIF aligning to the overall TTS strategy and brand.
  • Help shape the PIF brand, identifying the representative tone and voice, creating appropriate documentation, and communicating brand principles to the team.
  • Oversee PIF program social media/digital platforms to maintain a consistent brand.
  • Define and analyze key metrics to report out on progress toward objectives and course correct when necessary.
  • Stay current on trends and lead with innovation in order to recommend stories / pitches / events to the Executive Director.

Objective #2: You will consistently create and deliver high-quality, user-centered content with a unique ability to tell our story.

  • Deliver top-quality content and strategy documents on deadline.
  • Build assets that communicate the PIF story; Oversee the creation of content including internal style guides, playbooks, site copy, one sheets, and blog posts.
  • Manage the wordsmith refresh of talking points, fact sheets, presentations, and other materials adapting written and verbal communication style to fit any situation or medium.
  • Showcase impact of PIFs work through case studies, interviews and efficacy narratives.
  • Write and publish conversational blog posts to raise awareness about the team’s work and promote the PIF brand.
  • Determine and coordinate PIF content and messaging to be used at the TTS brand level.
  • Design and help lead key program events, including weekly team meetings/workshops, PIF cohort on-boarding, annual retreat, panel/speaking submissions for key events, etc.
  • Regularly attend industry, federal civic technology events, roundtables and panel discussions.
  • Eye for design and passion for visual look/feel is key.

Objective #3: You will collaborate with stakeholders to raise awareness and highlight the impact of the PIF Program.

  • Apply expertise in advising, influencing, and collaborating with business leaders on marketing and communications strategy and direction.
  • Identify opportunities/secure key approvals for Fellows to speak on panels or attend key events to highlight their work.
  • Serve as the liaison between the PIF brand and the larger TTS brand, aligning messaging with the TTS outreach strategy and highlighting the PIF program at the TTS level.
  • Coordinate media efforts and speaking opportunities with TTS Outreach Director and GSA press team.
  • Nominate Fellows and program leadership for key awards across government and externally.
  • Ability to partner with users, peers and stakeholders at other agencies to align outreach strategy.
  • Ability to interact with high-profile agency leaders, business leaders and top tier White House Officials.

Basic Information

Location: Washington, DC

Salary Range: Base salary GS-15 - $137,849 to $166,500

If you are a new federal employee, your starting salary will likely be set at the Step 1 of the grade for which you are selected. Total compensation may include locality pay based on the individual’s duty location. For more salary information including locality pay details, please visit OPM’s Salaries & Wages page.

Who May Apply: All United States citizens and nationals (residents of American Samoa and Swains Islands) and applicants must not be GSA employees or contractors

Job announcement number: tbd

Opening and closing period for this job application: TBD EDT to TBD EDT

Job Title: Marketing and Outreach Lead

Series & Grade: 0301 - 15

Promotion Potential: GS-15

Number of vacancies: 1 (Additional vacancies may be filled from this announcement as needed)

Supervisory status: NO

Travel requirement: Occasional travel may be required up to 10%-20% per year

Security clearance: Public trust. Background investigation required.

Work Schedule: Full time

Appointment Type: Excepted Service: Not to exceed 24 months (2 years); may be extended for an additional 2 years for a maximum of 4 years total.

This is a Schedule A position under 5 CFR 213.3102(r) to hire unique technical skills to develop innovative digital tools and services in the Excepted Services, US Digital Service 18F Fellowship Program. The 18F office is charged with developing innovative digital tools and services and uses lean startup and agile development principles to collaborate with other agencies to fix technical problems, build products, and improve how government serves the public through technology.

As an Innovation Specialist, the team member serves the government and makes an impact on a massive scale. The position requires that fellows perform work of an exceptional degree of difficulty across a wide range of topics at the convergence of technology, policy, and delivery. The incumbent leverages their experience deploying high quality, user centric platforms and services to lead major initiatives, consult on systems and policy proposal, and provide technical, policy, and programmatic guidance to government.

This position is located within the General Services Administration (GSA), Federal Acquisition Service (FAS), Technology Transformation Service (TTS), Office of 18F.

GSA has been repeatedly named as one of the ‘Best Places to Work’ in the federal government. You will have access to many benefits including:

  • Health insurance (choose from a wide range of plans)
  • Life insurance coverage with several options
  • Sick leave and vacation time, including 10 paid holidays per year
  • Thrift Savings Plan (similar to a 401(k) plan)
  • Flexible work schedules and telework
  • Transit and child care subsidies
  • Training and development
  • Flexible spending accounts
  • Long-term care insurance
  • Training and development

Key Requirements

  1. You must be a U.S. Citizen or National (residents of American Samoa and Swains Islands)
  2. Suitable for federal employment, determined by a background investigation
  3. You may be required to serve a trial period
  4. Direct Deposit of salary check to financial organization required
  5. Register with Selective Service, if you are required by

Employment Requirements

  • Serve a one year trial period, if required
  • Undergo and pass a background investigation. You must be granted this clearance before you can start the job
  • Have your identity and work status eligibility verified if you are not a GSA employee. We will use the Department of Homeland Security’s e-Verify system for this
  • Any discrepancies must be resolved as a condition of continued employment
  • Complete a financial disclosure report to verify that no conflict, or an appearance of conflict, exists between your financial interest and this position


Typical duties for the fellow include but are not limited to: Conceiving/recommending projects/studies to advance the state of the art in the specialty area; applying forward­ thinking design and development principles to product or services development, delivery and program management, such as lean startup, user­centered design, and agile development; Analyzing and scoping the technical and policy requirements needed to implement complex digital solutions; Assessing the state of digital services provided by the Federal Government, and working to align strategies and practice; conferring with key government/private officials and top experts in the field, representing the agency at technical symposia and/or conferences; Developing authoritative papers/reports; developing and leading adoption of government­wide standards for digital services, leading to their adoption across citizen and business­facing government services; Demonstrating thought leadership and contributing best practices in a variety of technologies and principles; Contributing to a talent strategy that includes recruiting innovators and entrepreneurs to participate in solving complex and esoteric challenges.


We will use a method called Category Rating to assess your application.

Here’s how it will work:

You will be scored based on a review of your application materials, measuring your possession of each of the following competencies

Brand Strategy and Marketing: The ability to translate overall business strategy into an actionable brand and marketing strategy. This includes defining and developing the expression of the value of TTS, and communicate its characteristics and attributes. The ability to market and evangelize that value.

Copywriting and Content Development: The ability to craft storytelling copy conveyed through online media, video and print materials used for the purpose of marketing and building a brand. The ability to develop the information (content) and experience(s) directed toward an end-user or audience.

Relationship Management: Ability to develop and manage relationships with potential agency partners, the public (including the media, congressional members and their staff and industry), and the internal TTS team.

Analytical Thinking: Measure the candidate’s ability to think logically, evaluate advantages and disadvantages and to break down and analyze data.

TTS Core Values Alignment: Working with integrity, transparency and resiliency in civic minded or high impact environment

If found to be eligible and at least minimally qualified for the position, your score will be used to place you in a category (Best Qualified, Well Qualified, or Qualified).

If your resume does not support your possession of the competencies listed above, we may lower your score, which could place you in a lower category.

Within each category, veterans will receive selection priority over non-veterans if supported by appropriate documentation.


All applications will be reviewed by a panel of subject matter experts against a scoring rubric created for this role. In order to properly be able to evaluate your previous experience, we recommend being as detailed as possible in your resume and following our general guidance on creating federal style resume.

To qualify for this role, you must have one year of specialized experience equivalent to the GS-14 in the Federal service. Specialized experience is:

  • Experience crafting storytelling copy including online media, video and print materials used for the purpose of advertising or marketing.
  • Provides advice and leadership in a variety of highly complex assignments, which include marketing, advertising, public relations, research, content development, planning and management of outreach activities.
  • Develops and implements integrated content marketing plans based on best practices. Must possess experience mapping marketing to a tailored target audience, creating marketing plans, and building strategy, objectives and tactics to support such plans.
  • Utilizes data analytics and applies data to evaluate the effectiveness of Outreach tactics in support of strategies and goals. Recommends actions to course correct deficiencies in a timely manner.
  • Managing a variety of relationships, such as internal, stakeholders, clients, or users.
  • Plans, organizes, and directs collaborative initiatives to develop, maintain, and foster one brand vision and a cohesive voice.
  • Ensures marketing, branding, and outreach initiatives map back to the financial stability of a program.
  • Exhibits program management skills; able to manage and execute on multiple projects simultaneously.
  • Experience navigating highly ambiguous or uncertain situations to deliver results.

For each job on your resume, provide:

the exact dates you held each job (from month/year to month/year or “present”) number of hours per week you worked (if part time)

How To Apply

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