TTS Director of Marketing & Outreach GS15
This job posting has closed.
Please see our other open positions.
Basic information
Open to U.S. citizens or nationals (residents of American Samoa and Swains
Island). Subject to background check. Full information
is
available on
USAJOBS.
Supervisory status: Supervisory
Job title: TTS Director of Marketing & Outreach GS15
Official title in USAJOBS: IT Program Manager GS15
Number of vacancies: 1
Location: Anywhere in the U.S. (remote)
Salary range: GS-15 ($136,908 to $183,500)
Your salary, including base and locality, will be determined upon selection,
dependent on your actual duty location. Please note the maximum salary available
for the GS pay system is $183,500. For specific details on locality pay, please
visit OPM’s Salaries & Wages page
or for a salary calculator
OPM’s 2023 General Schedule (GS) Salary Calculator. You can find more
information in our
compensation and benefits section.
Travel requirement:
Occasional travel may be required up to 10%-20% per year.
Work schedule:
Full time.
Appointment type:
This is a term appointment. Initial appointments are made lasting longer than
1 year, but not to exceed 4 years. GSA, may extend an appointment up to 4
additional years. No individual hired under this DHA can serve in excess of 8
years with GSA, and cannot be transferred to positions that are not IT
positions.
Learn more about the benefits of working at
GSA and
TTS.
Role summary
The Technology Transformation Services (TTS) Director of Marketing & Outreach is the senior advisor and knowledge expert within TTS on marketing, outreach and engagement and works directly with the General Services Administration (GSA), Federal Acquisition Service (FAS), and TTS leadership and staff to increase awareness of and clarify TTS’ vision, mission, values, service offerings, and the TTS brand.
The Director also works with stakeholders such as government agency partners, the technology industry and the media. The Director translates overall business strategy into an actionable brand and marketing strategy.
Due to the nature of the work done by TTS, strong technology experience is highly preferred.
Key objectives
1. Promote and Position TTS
-
Creates and executes TTS marketing, outreach, media relations and brand strategies communicating TTS’ vision, business goals, and impact applying specific knowledge and understanding of the technology audience, customer base and audience segmentation in partnership with GSA’s Office of Strategic Communications (OSC).
-
Directs the use of multiple communication channels to engage with key audiences to include Digital Platforms (websites, social media, online content, etc.) to maintain a consistent brand and tone of voice, Printed Materials (marketing brochures, reports, guides, etc.) to meet audiences where they are, Press Outreach (including mainstream, government, and tech media) to feature user-centered stories that convey the impact of TTS’ work, and Events (speaking opportunities and panels at conferences, TTS led workshops, etc.) to highlight technology thought leaders.
-
Guides development of strategic marketing plans for individual products, services and initiatives to compliment the greater TTS plan and ensure a consistent voice and message. This includes identifying audiences, determining the most effective media to use in reaching them and developing content.
-
Develops and implements campaign strategies related to digital and print marketing, content marketing, and social media.
-
Establishes measures, benchmarks and sets goals for the impact, effectiveness and return on investment (ROI) of outreach and marketing efforts, using marketing tools (e.g. Google Analytics or Adwords, Hootsuite, Trello, GovDelivery, airtable, etc) to support data-informed decisions.
-
Leverages technology acumen and background in the IT industry; provides guidance, knowledge and expertise on emerging technologies within media/marketing space (AI, machine learning, cloud computing, etc.).
2. Build and Maintain Stakeholder Relationships and Internal Alignment
-
Leads brand positioning across multiple organizational stakeholder levels, and multiple products and services at different maturity levels; leveraging various methods/techniques such as strategic roadmaps, value propositions, brand maturity models and/or market development strategies.
-
Develops and nurtures relationships with agency partners, and across the technology ecosystem, showcases the impact of TTS’ work, moves engagement stakeholders from awareness to action and continues to build the TTS brand.
-
Demonstrates thought leadership and contributes to best practices through developing, hosting, and coordinating TTS participation in technology-focused events and conferences (government and industry).
-
Partners with OSC in responding to various media inquiries, evaluating media opportunities, arranging interviews with management and leadership and providing TTS related talking points and presentations to GSA, FAS, and TTS leadership.
-
Develops congressional communications, including but not limited to briefings, presentations, leave-behinds, testimony scripts, formal testimony responses, and formal testimony “questions for the record” responses.
-
Drives open, transparent and consistent internal communications using multiple channels to drive delivery of the TTS culture and employee experience.
-
Leads the development of platforms, tools, content, and strategy to clearly communicate business goals, strategies, and updates to employees and other internal stakeholders.
-
Develops outreach and communication strategies for crisis and change management, communicating the benefits, consequences, and processes to gain understanding and buy-in driving acceptance and alignment.
-
Provides creative direction and serves as a senior advisor to TTS leadership.
3. Supervise and Develop the TTS Outreach Division
-
Supervises, leads, and develops a team of marketing, outreach, UX, media relations, and visual and content design professionals.
-
Provides creative direction and oversight to the TTS Outreach Division, including strategic and tactical review of the work, creating development opportunities and improving the team’s competencies and services.
-
Leads and develops the long-term goals and success of the Division, and its future support and contribution to organizational goals and outcomes.
-
Develops team performance plans and advises on technical and administrative matters.
-
Support a safe, respectful, inclusive workplace and a positive team culture in which all team members and perspectives are valued and included. Uphold the TTS values of inclusion, integrity, and impact.
-
Maintain a work environment of collaboration, continuous learning, and commitment to customer / partner needs.
Qualifications
Provide as much detail as possible on your resume so that we can evaluate your
previous experience. Follow our
guidance on creating a federal style resume.
Failure to provide required information may result in disqualification.
For each job on your resume, provide:
- The exact dates you held each job (from month/year to month/year or “present”)
- Number of hours per week you worked (if part time)
SPECIALIZED EXPERIENCE REQUIREMENTS:
To qualify, you must have one (1) year of specialized experience at the next
lower GS-grade (or equivalent). Specialized experience is defined as follows:
- Experience creating and executing marketing and outreach strategies for a technology-focused organization, communicating business goals/vision and determining the most effective communication channels including all of the following:
- Digital platforms (i.e websites, social media content, etc)
- Print media (i.e marketing brochures, reports, etc.)
- Press outreach (i.e interviews, press releases, etc.)
- Events (i.e speaking opportunities, workshops, etc.)
- Experience translating overall business strategies into an actionable technology brand and marketing strategy.
- Experience leading brand positioning for an organization with multiple products and services.
- Experience leading and supervising a team of cross-functional professionals (i.e. marketing, outreach, UX, media relations, and visual and content design professionals) and advising Senior Executives in the technology field.
- Experience composing executive-level technology focused articles and/or speeches for different audiences (technical and non-technical), i.e: talking points, executive briefings, and/or official testimony.
- Experience making data-informed decisions through the use of marketing tools (e.g. Google Analytics, Hootsuite, Trello, GovDelivery, Airtable and Google Adwords)
- Experience establishing and maintaining effective working relationships to facilitate high level briefings, meetings and to gain consistency in decision making.
How to Apply
This job posting has closed.
Please see our other open positions.
Basic information
Open to U.S. citizens or nationals (residents of American Samoa and Swains Island). Subject to background check. Full information is available on USAJOBS.
Supervisory status: Supervisory
Job title: TTS Director of Marketing & Outreach GS15
Official title in USAJOBS: IT Program Manager GS15
Number of vacancies: 1
Location: Anywhere in the U.S. (remote)
Salary range: GS-15 ($136,908 to $183,500)
Your salary, including base and locality, will be determined upon selection, dependent on your actual duty location. Please note the maximum salary available for the GS pay system is $183,500. For specific details on locality pay, please visit OPM’s Salaries & Wages page or for a salary calculator OPM’s 2023 General Schedule (GS) Salary Calculator. You can find more information in our compensation and benefits section.
Travel requirement: Occasional travel may be required up to 10%-20% per year.
Work schedule: Full time.
Appointment type: This is a term appointment. Initial appointments are made lasting longer than 1 year, but not to exceed 4 years. GSA, may extend an appointment up to 4 additional years. No individual hired under this DHA can serve in excess of 8 years with GSA, and cannot be transferred to positions that are not IT positions.
Learn more about the benefits of working at GSA and TTS.
Role summary
The Technology Transformation Services (TTS) Director of Marketing & Outreach is the senior advisor and knowledge expert within TTS on marketing, outreach and engagement and works directly with the General Services Administration (GSA), Federal Acquisition Service (FAS), and TTS leadership and staff to increase awareness of and clarify TTS’ vision, mission, values, service offerings, and the TTS brand.
The Director also works with stakeholders such as government agency partners, the technology industry and the media. The Director translates overall business strategy into an actionable brand and marketing strategy.
Due to the nature of the work done by TTS, strong technology experience is highly preferred.
Key objectives
1. Promote and Position TTS
-
Creates and executes TTS marketing, outreach, media relations and brand strategies communicating TTS’ vision, business goals, and impact applying specific knowledge and understanding of the technology audience, customer base and audience segmentation in partnership with GSA’s Office of Strategic Communications (OSC).
-
Directs the use of multiple communication channels to engage with key audiences to include Digital Platforms (websites, social media, online content, etc.) to maintain a consistent brand and tone of voice, Printed Materials (marketing brochures, reports, guides, etc.) to meet audiences where they are, Press Outreach (including mainstream, government, and tech media) to feature user-centered stories that convey the impact of TTS’ work, and Events (speaking opportunities and panels at conferences, TTS led workshops, etc.) to highlight technology thought leaders.
-
Guides development of strategic marketing plans for individual products, services and initiatives to compliment the greater TTS plan and ensure a consistent voice and message. This includes identifying audiences, determining the most effective media to use in reaching them and developing content.
-
Develops and implements campaign strategies related to digital and print marketing, content marketing, and social media.
-
Establishes measures, benchmarks and sets goals for the impact, effectiveness and return on investment (ROI) of outreach and marketing efforts, using marketing tools (e.g. Google Analytics or Adwords, Hootsuite, Trello, GovDelivery, airtable, etc) to support data-informed decisions.
-
Leverages technology acumen and background in the IT industry; provides guidance, knowledge and expertise on emerging technologies within media/marketing space (AI, machine learning, cloud computing, etc.).
2. Build and Maintain Stakeholder Relationships and Internal Alignment
-
Leads brand positioning across multiple organizational stakeholder levels, and multiple products and services at different maturity levels; leveraging various methods/techniques such as strategic roadmaps, value propositions, brand maturity models and/or market development strategies.
-
Develops and nurtures relationships with agency partners, and across the technology ecosystem, showcases the impact of TTS’ work, moves engagement stakeholders from awareness to action and continues to build the TTS brand.
-
Demonstrates thought leadership and contributes to best practices through developing, hosting, and coordinating TTS participation in technology-focused events and conferences (government and industry).
-
Partners with OSC in responding to various media inquiries, evaluating media opportunities, arranging interviews with management and leadership and providing TTS related talking points and presentations to GSA, FAS, and TTS leadership.
-
Develops congressional communications, including but not limited to briefings, presentations, leave-behinds, testimony scripts, formal testimony responses, and formal testimony “questions for the record” responses.
-
Drives open, transparent and consistent internal communications using multiple channels to drive delivery of the TTS culture and employee experience.
-
Leads the development of platforms, tools, content, and strategy to clearly communicate business goals, strategies, and updates to employees and other internal stakeholders.
-
Develops outreach and communication strategies for crisis and change management, communicating the benefits, consequences, and processes to gain understanding and buy-in driving acceptance and alignment.
-
Provides creative direction and serves as a senior advisor to TTS leadership.
3. Supervise and Develop the TTS Outreach Division
-
Supervises, leads, and develops a team of marketing, outreach, UX, media relations, and visual and content design professionals.
-
Provides creative direction and oversight to the TTS Outreach Division, including strategic and tactical review of the work, creating development opportunities and improving the team’s competencies and services.
-
Leads and develops the long-term goals and success of the Division, and its future support and contribution to organizational goals and outcomes.
-
Develops team performance plans and advises on technical and administrative matters.
-
Support a safe, respectful, inclusive workplace and a positive team culture in which all team members and perspectives are valued and included. Uphold the TTS values of inclusion, integrity, and impact.
-
Maintain a work environment of collaboration, continuous learning, and commitment to customer / partner needs.
Qualifications
Provide as much detail as possible on your resume so that we can evaluate your previous experience. Follow our guidance on creating a federal style resume.
Failure to provide required information may result in disqualification.
For each job on your resume, provide:
- The exact dates you held each job (from month/year to month/year or “present”)
- Number of hours per week you worked (if part time)
SPECIALIZED EXPERIENCE REQUIREMENTS:
To qualify, you must have one (1) year of specialized experience at the next lower GS-grade (or equivalent). Specialized experience is defined as follows:
- Experience creating and executing marketing and outreach strategies for a technology-focused organization, communicating business goals/vision and determining the most effective communication channels including all of the following:
- Digital platforms (i.e websites, social media content, etc)
- Print media (i.e marketing brochures, reports, etc.)
- Press outreach (i.e interviews, press releases, etc.)
- Events (i.e speaking opportunities, workshops, etc.)
- Experience translating overall business strategies into an actionable technology brand and marketing strategy.
- Experience leading brand positioning for an organization with multiple products and services.
- Experience leading and supervising a team of cross-functional professionals (i.e. marketing, outreach, UX, media relations, and visual and content design professionals) and advising Senior Executives in the technology field.
- Experience composing executive-level technology focused articles and/or speeches for different audiences (technical and non-technical), i.e: talking points, executive briefings, and/or official testimony.
- Experience making data-informed decisions through the use of marketing tools (e.g. Google Analytics, Hootsuite, Trello, GovDelivery, Airtable and Google Adwords)
- Experience establishing and maintaining effective working relationships to facilitate high level briefings, meetings and to gain consistency in decision making.
