Digital Analytics Program (DAP): Program Manager GS15

Basic information

Open to U.S. citizens or nationals (residents of American Samoa and Swains Island). Subject to background check. Full information is available on USAJOBS.

Supervisory status: Non-Supervisory

Job title: Digital Analytics Program (DAP): Program Manager GS15

Official title in USAJOBS: IT Program Manager (INET/DATAMGT) GS-15

Number of vacancies: 1

Location: Anywhere in the U.S. (remote)

Salary range: GS-15 ($143,736 to $191,900)

Your salary, including base and locality, will be determined upon selection, dependent on your actual duty location. Please note the maximum salary available for the GS pay system is $183,500. For specific details on locality pay, please visit OPM’s Salaries & Wages page or for a salary calculator OPM’s 2023 General Schedule (GS) Salary Calculator. You can find more information in our compensation and benefits section.

Travel requirement: Occasional travel may be required up to 10%-20% per year.

Work schedule: Full time.

Appointment type: This is a term appointment. Initial appointments are made lasting longer than 1 year, but not to exceed 4 years. GSA, may extend an appointment up to 4 additional years. No individual hired under this DHA can serve in excess of 8 years with GSA, and cannot be transferred to positions that are not IT positions.

Learn more about the benefits of working at GSA and TTS.

Role summary

The Digital Analytics Program (DAP) is the Federal Government’s aggregated web-analytics shared-service. The DAP currently collects and maintains web analytics data on over 6,000 public-facing US federal government websites. Since 2012, the program has been used to analyze data at both micro and macro levels to improve User Experience. Additionally, the DAP team provides a public window into this data by maintaining analytics.usa.gov, the dashboard for portions of DAP data.

A unified, aggregated datastore of web analytics helps site owners, content strategists, designers, communications professionals, and more analyze website visit data to improve delivery of government content and services. Public-facing government Executive Branch website participation in the program is mandated by OMB M-17-06.

This position is to serve as Program Manager (PM) for the Digital Analytics Program (DAP), part of the Data and Analytics Portfolio, Office of Solutions, Technology Transformation Services, Federal Acquisition Service, in the U.S. General Services Administration. The PM will lead efforts to implement GA4 for all participating sites, move DAP data into BigQuery, and redesign analytics.usa.gov, all while providing prompt and professional customer service to DAP’s existing and future users and stakeholders.

Our ideal candidates will be equally excited about sticky technical issues and intricate human ones. The strongest candidates will have a background working on cross-functional, multidisciplinary teams that deliver digital products and services in an incremental, user-focused environment.

Key objectives

1. Lead the migration from Google Analytics 360 “Universal Analytics” to “GA4”, which is already in process.

• Support the deployment of DAP GA4 code and QA, troubleshoot, customize as needed

• Develop a product strategy to enhance effectiveness of DAP in meeting user needs

• Develop a strategy to migrate off of “Universal Analytics” by the EOL date of June 2024

• Communicate with users as the roadmap progresses

2. Implement and integrate data from DAP GA4 into BigQuery or comparable technology

• Stand up BigQuery account and link it to the DAP GA4 instance

• Configure the account and explore uses of the data

• Develop a plan for agency access to the BigQuery instance to ingest data themselves

3. Lead the redesign and rebuild of analytics.usa.gov

• Assess user needs for data present on analytics.usa.gov

• Work with a team to re-imagine a better analytics.usa.gov

• Collaboratively build and launch the new site

• Update security compliance paperwork as necessary

4. Lead the government in advocating for web analytics data to improve public experiences on the web

• Design a training program to continue to educate federal employees and contractors on analysis of web data for better experiences

• As necessary, speak to government teams, councils, or at external events and conferences to promote the use of web analytics

• Highlight the case studies or successes of usage of data from DAP in blog posts, speaking engagements, or otherwise

5. Provide excellent support, data, and guidance to DAP users

• Oversee the DAP helpdesk for over 3,000 individual users

• Assist with access requests, reporting issues, troubleshooting implementations, and more

• Continually assess configuration of DAP web analytics tool to make adjustments for collection or presentation

6. Explore opportunities for expanded use of analytics

• Do user research on optimal usage of analytics data

• Assess other tools or processes to present, collect, or analyze data

• Implement new tools or processes as necessary

Qualifications

Provide as much detail as possible on your resume so that we can evaluate your previous experience. Follow our guidance on creating a federal style resume.

Failure to provide required information may result in disqualification.

For each job on your resume, provide:

• The exact dates you held each job (from month/year to month/year or “present”)
• Number of hours per week you worked (if part time)

SPECIALIZED EXPERIENCE REQUIREMENTS:

To qualify, you must have one (1) year of specialized experience at the next lower GS-grade (or equivalent). Specialized experience for this role is defined as:

• Experience with web analytics platforms such as Google Analytics as well as skill in advocating for web analytics data to improve public experiences on the web
• Experience with human centered design to track and interpret user needs and policy requirements into product and program strategy for continuous improvement
• Experience with database systems and infrastructure to support data analytics such as BigQuery
• Experience with the planning and management of program resources including contracts and contractor staff

How to Apply